A company’s brand is its success story – protect yours!
Branding is a commonly misunderstood word by many who are new to business. It is most often associated with the word “logo” but it’s so much more than that. Your brand is also customer goodwill and relationships that are carefully nurtured.
Successful branding … that feeling of satisfaction when a customer recognizes your brand from a simple logo or sound … means you’ve established a relationship of trust with your customer.
When someone makes money off your brand that is theft and it is not harmless. Protecting your brand is not only about saving your money and goodwill but also protecting your customers from people who don’t care about hurting them.